iPhone 3G: £350 Pay & Go on Sept. 16th
The iPhone 3G has been unveiled on O2’s website at a prepay price point of £349.99, with a September 16th launch date.
This price has been set for the 8GB model, with the 16GB going for £399.99. This includes 12 months of free unlimited Wi-Fi and browsing, after which it becomes an option for £10 per month.
With 16GB iPhones changing hands for over £500 on eBay, O2’s prices may seem pricey but are well under what people are entirely willing to pay. O2 is said to be hoping for a strong Christmas presence, and they hope iPhone 3G’s new prepay strategy will be a major contributing factor to this.
Bear in mind, however, that these phones are still to be tethered to O2 SIM cards, not entirely unlocked handsets. With no software only solution to the unlocking of the iPhone 3G, those box-breakers looking to sell the phone overseas may have to keep waiting…
With the new range of iPods rumoured to be breaking cover any time from now, a £350 price tag could be far more appealing than one might imagine. With the 16GB iPod Touch selling for around £250, why not pay that extra bit more for all that added functionality?
With ample stock in their retail stores, activation issues a distant memory and a new prong of attack on consumer wallets, the iPhone 3G seems to have turned a corner and is set to be a great success story for O2.
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