Fresh new mobile sites

Kyte gets Google AdSense, fresh new mobile sites

On Monday night video-broadcasting platform Kyte is launching several new ways to make money with its service. Included are two new ad servers from AdTech Helios IQ and Lightningcast, as well as a new option to pick up Google AdSense (for video) which includes pre-roll, graphic display ads, and endcap text ads. These join Kyte's internal ad manager, and help fill out any ad inventory depending on how popular your shows are.

While these changes may seem trivial to the casual user, providing additional ways to monetize mobile online video is a big deal. It's not quite there for live streaming, but Kyte's very close. In the meantime, the current system is set up to let publishers big and small add advertising that can be tacked on to all content--both old and new.