Television on Mobile

Television on Mobile

Nokia has been exploring the opportunities for mobile TV broadcasting for several years.The world's leading mobile phone manufacturer is now ready to share its research findings and work together with operators and broadcasters to shape the future of this exciting new industry.

Nokia's end-to-end IP Datacast delivery system, currently in use for trials and pilots, is only one element of the multi-vendor, horizontal market for IP Datacast providers that will likely develop when mobile TV goes live.Nokia believes that an open dialogue on this topic would be advantageous for all parties (Be a part of it).

Mobile TV Vision

Mobile TV offers attractive market opportunities for telecommunications, media, and broadcasting, but to make it happen, all three industries have to work together.While content providers, broadcasters, mobile operators, or broadcast network operators implement the services, Nokia, together with key industry players, is developing the devices needed to make mobile TV part of everyday life.

Bussiness Model

Nokia is eager to share its expertise with interested partners worldwide and will be pleased to help facilitate these new partnerships. The company envisages a simple business model that can be summarized as:

(Broadcasters, aggregators and content providers > Broadcast network operators > Mobile network operators)

In most of Nokia's current trials the business model is based on subscription payment, but other payment methods are being tested. Some trials include free, premium, and pay-per-view services, all of which will generate new customers and revenue streams.

So far a number of broadcast network operators have expressed interest in the IP Datacast role, but in some markets mobile network operators or broadcasters are taking it on. It's also possible that, in markets where a delivery system other than DVB-H is used, there may be no need for an IP Datacast role.

Benefits of the operators

Existing network infrastructure such as high TV towers is ideal for supporting the transmission of mobile TV. As relationships with mobile operators develop and mobile TV coverage expands, so will revenues. For broadcast network operators, the innovation of mobile TV provides a convenient way to secure profits far into the future.Mobile TV offers new revenue streams such as advertising and subscriptions

From Nokia's perspective, the potential benefits for broadcast network operators investing in DVB-H include:

* Mobile TV combines the popularity of broadcast programming with the increasingly mobile lifestyle of viewers.
* Mobile TV provides an opportunity to generate new growth from investments in switching to digital from analog.
* Mobile TV enables expansion of broadcast business into viewers' mobile lives and offers new revenue streams such as advertising and subscriptions.
* As an extension of DVB-T, DVB-H utilizes existing mast and transmitter networks, making the most of capacity leasing.
* New business models will open doors to collaborations with broadcasters and mobile network operators.
* Repeaters installed on some masts will bridge gaps in the transmission network.

Mobile television is not available in all countries excepting devoloped countries.
We hope so to see television on mobile in Bangladesh,India,Nepal and in devoloping countries very earlier.


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