Apple's new iPhone

Apple's new iPhone will wraped off on monday

On Monday Apple CEO Steve Jobs is expected to take the wraps off the new iPhone in a calculated show of bravado intended to wow the world.All Apple will say is that on that day, the opening of its Worldwide Developers ''Conference in San Francisco, the keynote address will be given by "a team of Apple executives led by CEO Steve Jobs".

To meet Apple's stated target of selling ten million iPhones by the end of the year, Jobs needs to show off a device that has the looks, the feel, is chock full of new features and which is priced just right.When the iPhone made its debut a year ago, it was first launched in the US before becoming available in five European countries. This version - one that will use the faster third generation or 3G mobile network - is being pitched at the world.True to form, Apple has not given any hints about what's in store. Remarkably, it has managed to keep details about the phone, its price, its features tucked away under a heavy veil of secrecy.

Availability :

Announcing the product and getting it onto the shelves are two different things. The first iPhone was announced in January 2007 and went on sale the following June. This year, theMacbook Air was announced in January and went on sale in early February.It's likely that the phone won't be available until later in the month. That gives Apple time to milk the free post-launch, publicity as well complete the arduous task of worldwide distribution without the handicap of for over-the-top secrecy.

Global Reaching :

The iPhone has only been officially sold in six counties: the US, UK, Ireland, Germany, France and Austria.






In a few months it will be available in some 50 countries.Oneday the iPhone will go from a total addressable market of about 150 million subscribers to almost 600 million.And that was calculated before yesterday's announcement that Softbank Mobile, Japan's third-largest mobile operator, had signed a deal to bring the iPhone to Japan.One day it will spreaded over through worldwide.